In tandem with creating The Do-Over event recaps in all the major markets tackled in 2012, I was tasked with telling the story of why some of these markets were relevant to the brand as well as who and what made each so special. While at home in Los Angeles, we were able to dig a bit deeper and tell the story of how The Do-Over came to be, how and why it changed over the years, and shed light on some of the special places in LA that make it home for the the founders Jamie Strong, Chris Haycock and Aloe Blacc.
Role(s): Director / DP / Editor
Customer: adidas Originals
In 2012, I left the United States for the first time to tell the story about 3 super swell dudes who started a musical movement from their backyard. This is a documentary series about how they started the journey and why it became a global movement.
