"To launch Old El Paso Restaurante..." I directed this series of TV spots highlighting how easy and fun the product is to make at home. What better way to show this than to throw a party where everyone gets to make tacos and have fun?
Role(s): Director, Editor
Customer: General Mills
Agency: Cossette Toronto
Producer: Touchpoint Films
Launch: TV (Canada) (1) :30 (3) :15's, Microsite